School Wins Marketing Society Star Award

Categories: School News



St Ninian’s High School in Kirkintilloch has won the Star School of the Year Award. The S5 pupils - Elizabeth Carney, Jordan McElhaney, Eireann Murray and Megan Duff fought off strong competition from George Watson’s College in Edinburgh and Mearns Castle High School in East Renfrewshire to win the prestigious award. The announcement was made during a glittering dinner held at the Old Fruit market in Glasgow on 19 May. Each school had created a radio advert as part of their campaign which they recorded at Radio Clyde.  In true Oscar fashion, the radio ads were played as the nominations were read out. Once St Ninian’s were announced as the winners the pupils were invited to the stage to accept the award which was presented by Clare Smith, Senior PR Manager for the Scottish Government. The group also won tickets to a major Scottish sporting event and will be given the opportunity to become Games Legacy Young Ambassadors.


Also present on the night, Joyce Gray, Principal Teacher of Business Education from St Ninian’s High School said: "I am so proud of the pupils. They worked tirelessly to put together their marketing plan and the compliments they received at the Awards Ceremony clearly showed just how impressed the marketing community were with their campaign. They have been given a real insight to the world of  business and marketing and I am confident that the skills and experiences they have gained from this unique opportunity will prepare them well for their future careers.”


In partnership with Active Nation, the Marketing Society invited schools to create a marketing plan to promote Active Nation to schools, teachers and pupils in the run up to the 2014 Glasgow Commonwealth Games and beyond. The brief was to encourage schools to engage with and support Active Nation, build awareness of the campaign’s ‘one hour of physical activity a day outside of school’ message and set up their own Active Nation events or initiatives to be a dynamic part of Scotland’s Commonwealth Games legacy.