Homecoming Scotland

Categories: School News


Homecoming Scotland Business Activity


Pupils across Higher and Intermediate 2 Business Management classes have been learning about marketing by working on a marketing strategy to improve the image of Scotland. To mark the end of the Homecoming Scotland campaign and to celebrate St Andrew’s day the classes worked in groups to prepare a marketing campaign. The presented their campaign to a panel of judges who marked each group on content, delivery and innovativeness of their marketing plan, Each member of the winning team received a prize. The panel of Judges consisted of a Business Management teach, Principal teacher of the Business Management department, a member of the Senior Management Team and a Duncan Gray, a guest from BT. Feedback from the judges was great they were eager to praise every group on their enthusiasm and hard work in putting together, what they thought, were extremely professional and creative presentations. The pupils were also eager to express their enjoyment in being allowed the chance to show off their innovation and presentation skills. Each pupil commented on how this opportunity enhanced not only their knowledge of marketing, but also the demands of working in real life business situations. The event culminated in a Scottish party to celebrate Homecoming 2009.

Laura Cawley S6